Your Luv & Forever

This project is an evolving series of album covers for Melbourne-based indie producer Infuschia’s upcoming EP. So far, two covers have been developed, with two more on the way. The designs explore themes of love, connection, and intimacy, using powerful, symbolic imagery to reflect the emotional depth of house music. Each cover captures the essence of the songs while aligning with the artist’s vision and the expectations of the target audience.


In the Discovery phase, we engaged in detailed discussions to uncover the project’s core inspiration, emotional tone, and target audience expectations. Through these conversations, we identified the songs’ central themes, focusing on the complexity and transient nature of love. This foundation helped us define the project’s visual direction, ensuring it would resonate with listeners and fit the genre’s style. We also established key benchmarks for success, making sure the artwork would align with both the artist’s vision and the audience’s tastes.


Building on the insights from Discovery, the client expressed a desire to represent love in a more unconventional, mature way, steering away from traditional couple imagery. They sought a visual representation that felt deeper and more personal, like an “Old friend kind of love.”


To meet this request, I explored cultural symbols of love, such as the "Akai Ito" (the red thread of fate) in Japan and tethered connections in Indian weddings. These ideas inspired the concept of “Tethers of Love,” where two hands are symbolically connected by an invisible thread instead of direct contact. This visual metaphor conveyed emotional depth and connection while avoiding typical representations of romance. The result was a powerful, more nuanced depiction of love, reflecting the complexity of relationships without relying on clichés.


This concept was refined with modern textures, gradients, and sleek details, blending classic aesthetics with a contemporary feel to match the music’s vibrant energy.


The final design was presented to the client with minor adjustments. It was then mockup-ready for a CD jewel case, aligning with genre trends and resonating with the target demographic. The artwork was finalised, bringing the artist’s vision to life and perfectly complementing the mood and message of the music.

Client

Infuschia

Project

Your Luv & Forever

Year

2023

Services

Art Direction CG Visualisation Digital Design

"We identified the songs’ central themes, focusing on the complexity and transient nature of love."

"The client expressed a desire to represent love in a more unconventional, mature way, like an Old friend kind of love."

"I explored cultural symbols of love, such as the Akai Ito in Japan and Gath Bandhan in Indian weddings. The result was a powerful, more nuanced depiction of love, reflecting the complexity of relationships without relying on clichés."

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