Local Produce
ON3 Studio, a creative studio based in Brunswick, approached me to create an identity system for their debut music event, “Local Produce.” Designed for both social media and event collateral, the branding project was completed in a rapid 9-day timeline, bringing a distinct, vibrant identity to the local indie music scene.
Project details
Client
ON3 Studio
Project
Local Produce
Year
2023
Services
Branding Art Direction CG Visualisation Digital & Print Design
"Emphasising the local, 'homegrown' aspect of the event became central to the brand strategy."
"To achieve the client’s vision for a 'summery and fresh' feel, I combined local farmers' market aesthetics with rave culture’s bold energy."
"The visual identity was expanded to include event logo and video overlays for consistent branding across all applications."
Curious How It All Came Together?
Discover the full story of how this project came to life—from first sketch to final reveal.
