The Coop
"The Coop" is a unique after-school art program in Thornbury, Victoria, designed for 9-12-year-olds to explore their creativity in a collaborative and nature-inspired environment. Developed over a three-month period, this brand identity project was completed as part of my Identity Design unit at Deakin University, under Megan Grant’s guidance. Held in a cozy studio surrounded by gardens and animals, "The Coop" offers children an engaging, hands-on art experience with natural materials, blending art and nature in a playful and open setting.
Project details
Client
The Coop Art Classes
Project
The Coop
Year
2022
Services
Branding Art Direction Digital & Print Design CG Visualisation
"Competitor research highlighted the opportunity to emphasise The Coop’s process-focused approach, where the experience of making art is valued over the final product."
"The brand identity centers on the process-focused, spontaneous nature of creativity. Inspired by play dough’s irregular, colorful forms, the logo and visual elements reflect the dynamic, hands-on experience offered by The Coop."
"The Coop's identity is cohesive and easily recognisable that resonates with children and parents alike."
Curious How It All Came Together?
Discover the full story of how this project came to life—from first sketch to final reveal.
