All Walks of Men
The All Walks of Men campaign challenges harmful gender norms by redefining masculinity for young men in India. It addresses societal attitudes that foster unhealthy notions of male dominance and violence, offering young men positive alternatives. Through social media engagement and real-life stories, the campaign creates spaces for dialogue, empathy, and transformation. This is a speculative project developed to propose solutions for a critical social issue, with the potential for real-world implementation.
Project details
Client
Self-initiated
Project
All Walks of Men
Year
2024
Services
Art Direction Branding Digital Design
"Research into gender-based violence in India reveals a cultural disconnect where, traditional gender norms teach men to distance themselves from femininity, fostering patriarchal attitudes and frustration towards women who defy these roles."
"Insights combined with user interviews highlighted a need for a positive campaign showcasing real-life examples of men embracing vulnerability, empathy, and inclusivity. Providing alternative views of masculinity to the target audience, promoting empathy, inclusivity, and respect."
"The campaign’s three phases were meticulously crafted to suit the unique formats of social media, ensuring maximum engagement to foster dialogue."
Curious How It All Came Together?
Discover the full story of how this project came to life—from first sketch to final reveal.
